<Online Producer for DAKS GOLF>
2024 September 09th - 2025 February 21st
For six months.
<Online Producer for DAKS GOLF>
Online Producer
As an Online Producer at LF Mall, I played a key role in promoting DAKS Golfwear through various digital marketing efforts. I managed multiple tasks such as updating thumbnails, creating product detail pages, and organizing online brand events to increase consumer engagement and brand loyalty. One of my significant achievements was designing a pants-themed online event that resulted in a 40% increase in sales within a week. This campaign was recognized as one of the top-performing events by the online sales team.
Additionally, I spearheaded the promotion of DAKS Golfwear exhibitions and events through LF Mall’s KakaoTalk Plus channels, which successfully attracted a wider audience. I also proposed and executed a "Multi-Styling Campaign" based on social trend analysis, emphasizing versatile styling options with a single purchase. This campaign significantly contributed to generating the brand’s average daily sales during the promotion period.
I was preparing concepts and references for the 25SS collection shoot, as well as creating a lookbook that aligns with the brand’s identity and seasonal trends.
온라인 프로듀서
온라인 프로듀서로서, DAKS 골프웨어의 홍보를 위한 다양한 디지털 마케팅 활동에 중요한 역할을 맡았습니다. 썸네일 업데이트, 제품 상세 페이지 생성, 온라인 브랜드 이벤트 기획 등 여러 업무를 수행하며 소비자 관심을 유도하고 브랜드 충성도를 높였습니다. 그 중 하나로 팬츠 테마의 온라인 이벤트를 기획하여, 일주일 만에 팬츠 판매가 40% 증가하는 성과를 거두었고, 이 캠페인은 온라인 세일즈 팀에 의해 최상위 성과로 인정받았습니다.
또한, LF Mall의 카카오톡 플러스 채널을 통해 DAKS 골프웨어 전시회와 이벤트를 홍보하여 더 넓은 소비자층을 끌어들이는 데 성공했습니다. 사회적 트렌드 분석을 바탕으로 "멀티 스타일링 캠페인"을 제안하고 실행했으며, 이 캠페인은 단일 구매로 다양한 스타일을 연출할 수 있다는 점을 강조하여 브랜드의 평균 일일 매출을 크게 증가시켰습니다.
25SS 컬렉션 촬영을 위한 컨셉과 레퍼런스를 준비하고 있으며, 브랜드 아이덴티티와 계절 트렌드에 맞춘 룩북을 제작했습니다.
Online Producer
As an Online Producer at LF Mall, I played a key role in promoting DAKS Golfwear through various digital marketing efforts. I managed multiple tasks such as updating thumbnails, creating product detail pages, and organizing online brand events to increase consumer engagement and brand loyalty. One of my significant achievements was designing a pants-themed online event that resulted in a 40% increase in sales within a week. This campaign was recognized as one of the top-performing events by the online sales team.
Additionally, I spearheaded the promotion of DAKS Golfwear exhibitions and events through LF Mall’s KakaoTalk Plus channels, which successfully attracted a wider audience. I also proposed and executed a "Multi-Styling Campaign" based on social trend analysis, emphasizing versatile styling options with a single purchase. This campaign significantly contributed to generating the brand’s average daily sales during the promotion period.
I was preparing concepts and references for the 25SS collection shoot, as well as creating a lookbook that aligns with the brand’s identity and seasonal trends.
온라인 프로듀서
온라인 프로듀서로서, DAKS 골프웨어의 홍보를 위한 다양한 디지털 마케팅 활동에 중요한 역할을 맡았습니다. 썸네일 업데이트, 제품 상세 페이지 생성, 온라인 브랜드 이벤트 기획 등 여러 업무를 수행하며 소비자 관심을 유도하고 브랜드 충성도를 높였습니다. 그 중 하나로 팬츠 테마의 온라인 이벤트를 기획하여, 일주일 만에 팬츠 판매가 40% 증가하는 성과를 거두었고, 이 캠페인은 온라인 세일즈 팀에 의해 최상위 성과로 인정받았습니다.
또한, LF Mall의 카카오톡 플러스 채널을 통해 DAKS 골프웨어 전시회와 이벤트를 홍보하여 더 넓은 소비자층을 끌어들이는 데 성공했습니다. 사회적 트렌드 분석을 바탕으로 "멀티 스타일링 캠페인"을 제안하고 실행했으며, 이 캠페인은 단일 구매로 다양한 스타일을 연출할 수 있다는 점을 강조하여 브랜드의 평균 일일 매출을 크게 증가시켰습니다.
25SS 컬렉션 촬영을 위한 컨셉과 레퍼런스를 준비하고 있으며, 브랜드 아이덴티티와 계절 트렌드에 맞춘 룩북을 제작했습니다.
The Promotional message from official DAKS GOLF at KakaoTalk Channel
I was responsible for promoting DAKS Golfwear’s latest collections, exclusive promotions, and upcoming events through the official KakaoTalk channel.
This included keeping followers updated on new arrivals, seasonal sales, and tailored special offers.
My efforts were aimed at engaging the audience by providing them with timely and relevant information, ensuring they stayed connected with the brand and its offerings.
Created and Executed Online Promotional Campaigns for DAKS GOLF
I developed and executed various online promotional campaigns for DAKS Golfwear, including thematic events such as a pants-focused promotion.
These campaigns were designed to increase consumer engagement, highlight product offerings, and drive sales through targeted online efforts.
Created and Executed the "All About Trousers" Online Promotional Campaign for DAKS GOLF
I spearheaded the development and execution of an online promotional event centered around trousers for DAKS Golfwear. The campaign featured various styles such as Denim, Straight Fit, and Jogger pants, emphasizing comfort, versatility, and fashion for different occasions.
Through visually engaging content, I highlighted how these trousers could seamlessly transition from casual to more formal styles, while also focusing on the latest seasonal trends.
The campaign was designed to appeal to a broad audience, with carefully curated product imagery and compelling messaging that emphasized both style and functionality.
I ensured that the campaign was visually aligned with the brand’s image and successfully attracted consumer attention, boosting engagement and sales.